One topic we’ve received a majority of questions about is Pay-Per-Click Advertising (PPC) and the best ways to achieve the maximum ROI from services like Google AdWords. As PPC becomes more competitive among real estate agents, the need for optimized bidding, carefully-selected keywords, and strategic campaign management continues to increase.
In this installment, you’ll eavesdrop on an actual Google AdWords consultation call between me and SuccessWebsite® member Keri Shull.
The call provides a valuable real-world insight into Keri’s business, and how she keeps new leads coming down the pipeline to feed her growing team of agents. Even better, you’ll see how her website integrates with her AdWords campaign to convert her ad traffic into leads – valuable information that’s often missing from other PPC educational resources.
What do you think about Pay-Per-Click? Do you have any ideas, tips or success stories to share? Please add your feedback and questions to the comments below!